Overview of the development of the printing industry in Germany

Germany is the largest printing sales market in Europe and the top four in the world, with a total value of $38.9 billion. There are more than 9,700 enterprises in the printing field, with 150,000 employees, and an average of 16 people in each enterprise, with an average annual sales of $3.9 million. According to the annual output value, the top three in the German printing industry are packaging printing, advertising printing, commercial service printing, accounting for 80% of the total printing sales market. According to the printing process classification: screen printing accounted for 42%, flexo printing accounted for 21%, gravure printing accounted for 13%, digital printing accounted for 12%, other accounted for 12%. German printing exports value of 4.1 billion pounds, the key exporting countries are France, Austria, the Netherlands, Spain, the United States; Imports and exports of 1.8 billion pounds, the key exporters are China, the United States, the Netherlands, Finland, Austria. In Germany, the development trend of the printing industry is promoted by the highly competitive retail industry and the very healthy book market. The natural environment in which German printing companies are located is characterized by high quality and strong market competition, which is applicable to the technical distributors of the German printing and paper industry.